How I Got Here

Independent

After 13 years in advertising, Arjun realized he was spending more time presenting about AI than actually building with it. He left a ₹280Cr book at Amazon — a six-person team, solid title — without a job lined up. The past six months have been the most technically dense of his career: he taught himself to build multi-agent systems, retrieval pipelines, and automation tools from scratch. Four products so far. One is already generating revenue in paid beta.

Account Partner Lead, L6

Three roles in three years — each with more scope than the last. By the end, Arjun was managing a ₹280Cr book across 35 Audio and Smartwatch brands. He ran Prime Day campaigns that grew ad revenue 46% year-on-year. He also wrote a Python script that turned a 1.5-day weekly review into an hour — not just for his team, but for all 35 brands simultaneously. That's when he got serious about automation.

Partner, Digital — Jakarta

Two years managing L'Oréal's digital media across Southeast Asia. The brief was 'fix the ad-tech stack.' In practice: retire 100+ dead audience segments, build 60 new ones, cut persona overlap from 95% to 40%. The output was +44% ROAS on Google for L'Oréal Paris, +218% CVR for Maybelline. TikTok went from pilot campaign to permanent channel.

VP, Customer Success & Client Strategy

Arjun joined Jivox as an early hire when it was a small team building DCO software. He left four years later as VP, managing 10 directors across 4 countries. The win he's proudest of: Nike Europe's $5MM DCO mandate, beating Criteo. The team had 4 weeks to prove a 20% CTR improvement. They delivered it. Three consecutive years of 100% Gross Revenue Retention.

FCB · Deepalaya · ISB MBA

Started as a copywriter at FCB, where he helped launch their interactive media division and wrote for LIC — 40% of their digital revenue at the time. Before that, he spent two years at a children's education non-profit, rebuilding their digital presence from scratch and growing online donations 18% year-over-year. Finished with an MBA from ISB.